What happens when marketing teams break free from weeks-long campaign cycles and vendor dependencies? Join us for an inspiring conversation with Parkland's digital transformation leader about their journey to agile, self-service marketing that delivers personalized experiences in hours, not months. Discover how embracing MACH principles and composable architecture with Twilio Segment and Braze transformed not just their technology stack, but how their teams think and serve customers. We'll explore the human side of digital transformation, the power of composable partnerships, and why the most important question shifted from "can we do this?" to "should we do this?"